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Project Details
The historic market town of Louth has many attractors: its gourmet food trail, its charming independent shops, its local heritage and St James’ church, and more, all set amongst the stunning Lincolnshire Wolds. Delightful as Louth is however, it is little known outside of Lincolnshire; this amongst other factors and trends such as the struggling high street, transport and accessibility, digital connectivity, challenges to retention and an aging population, have led to seeking new ways to rejuvenate its town centre and re-establish its vitality and viability.
'Heta have worked with ELDC on several projects ranging from town regeneration and masterplans, to helping us develop our recent Towns Fund bids. We continue to work with Heta because they understand us, they are creative, and they are able to connect the needs and aspirations of public and private stakeholders and bring it all together to deliver valuable outcomes on time and on budget.'
Tim Leader: Deputy Chief Executive, ELDC
Built on the outcomes of stakeholder engagement, Heta developed an overarching narrative that is about celebrating what is special about Louth and focusing on how to improve and amplify these unique assets. Heta developed a tangible action plan to deliver interventions across governance, place branding and experience, improvements to public realm, strategic asset re-purposing and an enriched mix of high street uses to realise the area’s strategic ambitions and a thriving town centre.
Rejuvenation of the Market Hall - Externally the existing gran and glazed window arch would be restored to form as backdrop to pocket spill out space for street market stalls.
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Rejuvenation of the Market Hall - Internally the ground floor would be a flexible and curated market with a mix of street food and local produce and maker vendors. The upper mezzanine level would be restored with bar use, whilst the lower arch levels would be restored for cultural programme uses.
