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Heta architects is a growing studio with the experience, capability and infrastructure to deliver projects across a range of sectors in the UK and internationally.

Our Approach


As designers, our focus is on people and how we create better, more meaningful experiences for them. We do that through creative, holistic thinking, a deep knowledge base and an integrated design process. With each project we focus through a series of guiding principles, which we call our lenses:

  • Insight-led: We spend time understanding our clients, to bring fresh ideas and future thinking to all our projects.
  • Digitally-enabled: We connect physical and digital to deliver a cognitive design process the compliments the human experience.
  • Environmentally-responsive: We respond to site, environment and context to develop methods and outcomes that are sustainable for project, people and planet.
  • Human-centred: We engage with the project community, understanding who they are, what they need and how they can thrive. Designing with wellness and social value principles.

We embed these lenses of analysis and strategy within the design process beyond the standard architectural process to generate added value throughout the project.

Core Services

  • Architecture
  • Urban Design
  • Interiors

Specialist Services

  • Research
  • Environmental Design
  • Human-centered Design
  • User Experience
  • Wellness Design
  • Digital Immersive Design
  • Visualisation + Film
  • Strategic Briefing
  • Stakeholder Engagement
  • Place Audit


Jon Fielding

Jon Fielding

Creative Director

Jon Fielding

Jon is an award winning Creative Director with over twenty years of experience in Architecture and Design, in the UK and internationally. He has worked for a number of the world’s leading design firms, most notably in his previous roles as a Partner at Foster + Partners and Global Creative Director at Benoy.

Jon is an Architect, Urban Designer and has worked across many different sectors through all work stages, to deliver a number of award winning projects for prestigious clients, such as Bloomberg London HQ, Imperial War Museum, Apple Flagship Paris, Imperial College, Alibaba China HQ and Heathrow Commercial Masterplan.

At Heta Jon oversees the creative process for all projects, research and insights across the studio, chairs the design review panel and leads the London studio.

Daniel Birdsall

Daniel Birdsall

Digital Director

Daniel Birdsall

Daniel is a Digital Director with a broad range of experience gained over the past fifteen years across Architecture, Engineering, Construction and Real Estate. As a qualified project manager, he focuses on using his vision and hunger for digital data driven design to deliver complex projects. He has worked for a number of well known organisations of varying size and focus. Having previously grown his own consultancy, he has experience in aspects of business management, developing digital strategies, managing consultant teams and project delivery, with strong commercial and leadership skills.

In his previous role as Digital Director at Sheppard Robson he was responsible for a number of major projects delivering digital innovation for major clients such as, Westfield, Cambridge University Estates, Canary Wharf Group, Olympic Legacy project and Interserve.

Joon Paik

Joon Paik


Joon Paik

Joon is an award winning Director and has 22 years experience in Architecture and Design at the international stage. He has worked for a number of the world’s leading design firms, most noticeably at Foster+Partners, Jean Nouvel, Renzo Piano and most recently, senior Vice President of Chang-Jo.

Joon has worked across many different sectors and always puts design first, his international reputation as a designer has allowed him to lead some prestigious global projects such as Virgin Galactic’s Spaceport project in New Mexico, planning to completion, Incheon International Airport Phase III, Samsung C&T R&D centre, Korea, Panama International Airport, Panama City, Standard Life’s HQ in London, Grand Intercontinental Hotel, Korea, Parnas Tower Luxury Collection, Korea – Hotel.

At Heta Joon leads the Design process at director level and also manages all international projects and clients, he brings his passion, flair and dedication to perfection to every one of our projects.

Namrata Krishna

Namrata Krishna


Namrata Krishna

Namrata’s creative career began on a tangential path, working in museums, which helped her recognise the power of culture and design to change how people engage with the world around them. She follows a process that is rooted in user research and engagement, educating clients on how design research informs strategy, and the link between space, behaviour, and culture. She works with clients through strategic design and behaviour change, with a strong focus on narrative to create spaces and experiences that are unique, immersive and compelling.

Namrata has worked on projects across Europe, in interdisciplinary teams that span design research, strategy and content development. She spent six years as a workplace consultant at Gensler London, where she led a number of strategy and behavior change projects, including HSBC UK’s Head Office in Birmingham. She has also frequently collaborated with narrative design studio Torvits + Trench and social enterprise Scala Co-Lab.

As a design thinker, she is continually trying to find new ways to engage and connect with people, understanding what drives us as human beings and how we tap into that to effect change.

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