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Louth – 'Regeneration of a beloved Market Town’

Louth Town Regeneration
Louth – 'Regeneration of a beloved Market Town’

Heta was appointed by East Lindsey District Council to deep-dive into the town’s challenges and unlock opportunities through research, engagement, analysis and design to deliver a holistic masterplan that aims to boost the, environment, enterprise, economy and the community.

Project Details

  • Category: Architecture / Environmental / Insight / Human / Digital
  • Location: Louth, UK
  • Status: Concept

A Charming Market Town

The historic market town of Louth has many attractors: its gourmet food trail, its charming independent shops, its local heritage and St James’ church, and more, all set amongst the stunning Lincolnshire Wolds. Delightful as Louth is however, it is little known outside of Lincolnshire; this amongst other factors and trends such as the struggling high street, transport and accessibility, digital connectivity, challenges to retention and an aging population, have led to seeking new ways to rejuvenate its town centre and re-establish its vitality and viability.

Strategize an improved town centre offering
Strategic mapping of Louth’s town centre across various lenses including environmental analysis, urban planning, transport and accessibility, key destinations, and asset use, to identify existing conditions, challenges and opportunities.
15 min city
15 min city: Strategise an improved town centre offering Strategic mapping of supporting attractors for town centre draws across various uses (cultural, leisure & entertainment, retail, health, education, community, manufacturing, short-term uses and residential.)

Heta have worked with ELDC on several projects ranging from town regeneration and masterplans, to helping us develop our recent Towns Fund bids. We continue to work with Heta because they understand us, they are creative, and they are able to connect the needs and aspirations of public and private stakeholders and bring it all together to deliver valuable outcomes on time and on budget.

Tim Leader: Deputy Chief Executive, ELDC
Axonometric of Marketplace - By Liz Lakes Associates
Axonometric of Marketplace - By Liz Lakes Associates

Now is the time

Built on the outcomes of stakeholder engagement, Heta developed an overarching narrative that is about celebrating what is special about Louth and focusing on how to improve and amplify these unique assets. Heta developed a tangible action plan to deliver interventions across governance, place branding and experience, improvements to public realm, strategic asset re-purposing and an enriched mix of high street uses to realise the area’s strategic ambitions and a thriving town centre.

Heta Contact

Namrata Krishna

Heta Contact

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