Heta was appointed by East Lindsey District Council to deep-dive into the town’s challenges and unlock opportunities through research, engagement, analysis and design to deliver a holistic masterplan that aims to boost the, environment, enterprise, economy and the community.
- Category: Architecture / Environmental / Insight / Human / Digital
- Location: Louth, UK
- Status: Concept
A Charming Market Town
The historic market town of Louth has many attractors: its gourmet food trail, its charming independent shops, its local heritage and St James’ church, and more, all set amongst the stunning Lincolnshire Wolds. Delightful as Louth is however, it is little known outside of Lincolnshire; this amongst other factors and trends such as the struggling high street, transport and accessibility, digital connectivity, challenges to retention and an aging population, have led to seeking new ways to rejuvenate its town centre and re-establish its vitality and viability.
Heta have worked with ELDC on several projects ranging from town regeneration and masterplans, to helping us develop our recent Towns Fund bids. We continue to work with Heta because they understand us, they are creative, and they are able to connect the needs and aspirations of public and private stakeholders and bring it all together to deliver valuable outcomes on time and on budget.
Now is the time
Built on the outcomes of stakeholder engagement, Heta developed an overarching narrative that is about celebrating what is special about Louth and focusing on how to improve and amplify these unique assets. Heta developed a tangible action plan to deliver interventions across governance, place branding and experience, improvements to public realm, strategic asset re-purposing and an enriched mix of high street uses to realise the area’s strategic ambitions and a thriving town centre.