Although terms like ‘carbon footprint’ and ‘carbon emissions’ are frequently used in relation to transportation, industrial production and consumption of material goods, the way in which digital data consumption has a direct impact on the natural environment is often overlooked. Thanks to the colossal number of data centres that are now needed to feed our internet obsession, the virtual world of online communication is beginning to damage the environment.
The term ‘Cloud’ has been coined by well-known global companies to make everyday technology seem like a weightless method of data storage and access to a continuous digital flow of information. As we are experiencing hyper-connectivity and its remarkable ability to overcome the notion of ‘space’, ‘time’ and ‘distance’, many might not be aware of the impact that our human digital existence is having on the physical environment and climate change.
With the number of Internet users increasing, the minute measure of CO2 emitted by every tweet, comment, email and google search, starts to stack up to significance. There are more than 60,000 searches made on Google per second, for example, each producing an average 0.2g of CO2. Studies suggest that the internet accounts for 8% of the total energy consumption in the UK. This is our ‘digital carbon footprint’, and on a global scale, the numbers are worrying.
The Rise of the Data Centre
Currently the physical space around our digital information network contributes to around 3% of the global greenhouse gas emissions, rivalling the air travel industry. This is because it is a process that requires millions of physical servers in data centres around the world, all taking a lot of energy to run. Along with CO2 emissions and enormous power consumption, data centres produce large amounts of residual waste heat that quite often is pumped back into the atmosphere. There are now more than 500 hyperscale data centres in the world and it estimated that these could consume 1/5 of the earth’s power by 2025. Just a single one can use as much power as 15,000 homes or several hospitals.