Puleun Community

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Sustainable residential development

Project Details

Category: Architecture / Environmental / Insight / Human / Digital
Location: South Korea
Stage: Competition

Reimagining Urban Living

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Heta has recently won a competition for a large housing component for a new eco smart city in South Korea. These homes will be an exciting first build element of a wider ‘Blue Economy’ vision; a self-sustaining community that is part of an environmentally, socially, and economically sustainable innovation and growth system throughout the province. The development is to accommodate 500 apartments across two sites totalling ~91,500 sqm. Situated on at land of a wide estuary area, it is permeated by various waterways and encompasses panoramic views of the area and adjacent foothills.

All the homes are clustered around a natural theme, with routes throughout that connect the various well-ness facilities and amenities.

Spaces are accessible to all, with opportunities for shared spaces that cater to many different uses make-up the heart of the development.

'This human centred approach to smart city living is designed to coexist with nature in an eco-friendly environment and will be home to a community of 30,000 people. Where the usual smart city approach is high rise urban living, this approach with a medium density is unique in South Korea.'

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_{James Sandwith CEO, Heta Architects}

Bespoke Design

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The brief stipulated the ‘themes’ of the two sites, which were given as ‘the forest community’ and ‘the lake community’. The client was not interested in the typical high density apartment block living, that is common in many housing developments in Korea, but were specically looking for a way of creating varied mass arrangements of homes that could feel varied, whilst maintaining high development densities.

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Heta is pioneering on this project, and others, using the approach to modular construction with a Designed For Manufacture and Assembly kit of parts methodology that not only allows for all the construction time & quality benefits of factory made components – but also gives a high degree of potential visual variation around a certain typology and true bespoke living arrangements. Residents are able to choose, within certain parameters, the layouts and look of their homes from a floorplan to ‘fit out level’ of granularity from a digital model of any prospective home linked to a virtual warehouse of components.

The homes enjoy dual aspects - looking both inwards to luxuriously landscaped internal spaces with community wellness facilities, or out onto the adjacent sports facilities - as a whole integrating fully to the wider development vision of creating wellness through integrated land uses - sport, wellness, work, living, leisure

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'Given this constant noise, clutter and messaging in your face, the future luxury consumer is looking for less. Quietness, reflection, mindfulness and wellness will be the new luxury items.'

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